Why do women wear makeup?
Why do women wear makeup? We don’t want to look made-up, just better. Our goal is to correct and enhance the looks we were born with. Being a good artist is a huge benefit. A highly skilled makeup artist can accomplish remarkable improvements on everybody. Homely women become attractive; plain women become pretty, and pretty women become gorgeous.
We don’t want to look made-up, just better. Our goal is to correct and enhance the looks we were born with. Being a good artist is a huge benefit. A highly skilled makeup artist can accomplish remarkable improvements on everybody. Homely women become attractive; plain women become pretty, and pretty women become gorgeous.
Sure, genetics plays a part in how we look. But we can artistically and strategically draw, shade, enhance and color our faces to become much more beautiful. The key is to know what you are doing and why you are doing it.
We employ makeup to help our skin look as smooth and even as possible, our eyes to look larger and wider apart, our eyebrows to be arched and symmetrical, our noses to look small and pert, and our lips to be medium to full. The height of the middle of the top lip should be the same, or slightly smaller, than the height of the middle of the lower lip. We want our jawlines and chins to be strong and chiseled. We want to minimize the look of jowls and a “double” chin.
We also use colors that are flattering and enhance our features. General we use color on our lips, eyes and cheeks. Around our eyes, we use colors that enhance the color of our eyes. On our lips, we use colors that will enhance and brighten our complexion as well as our teeth. On our cheeks, we use blush to give us the healthy look of rosy cheeks in a color that is most flattering to our complexion.
Combining all these skills to make each feature on your face the best it can be is how we improve our entire look, dramatically. My next entry is going to describe how to enhance your eyes to make them look bigger and wider apart.
Looking Younger: Facial Contrast Changes Perception
Clinical studies have concluded that women whose faces have high contrast are perceived as younger. High contrast is when facial features have bold delineations and color distinctions as compared to the surrounding skin. Contrast decreases with age so it is natural that the perception of youth increases with artificial contrast created with make up. Conversely, the perception of youth decreases when the color and distinctions among facial features are weak.
For this reason, I prefer to use make up to significantly delineate eyes and lips as well as fill-in lips with color. I clearly define and fill in eyebrows, and create significant contour of the face (consisting of darker shades for areas to recede and lighter shades for areas to highlight.) Enhanced eyelashes also add to youthfulness as they open and widen the look of eyes. So, I use eyelash extensions.
The face below was artificially enhanced with increased contrast on the left, and left natural on the right. See for yourself which side looks older and which younger.
Following are two before and after photos of mature women whose “before” shows them natural – with no make up, and the after with make up creating significant contrast.
Knowledge is beautiful.
Minimum Morning Make up
My minimum morning make-up process that I can’t go without (or, don’t really want to go without – but will if I have to) before leaving my house is the following in descending order of importance:
Undereye concealer. Darkish semi-circles under my eyes make me look tired and haggard. Even when I was young I felt they made me look that way. A good concealer is key to looking well-rested and refreshed. My favorite is NYX Dark Circle Concealer (hint of orange tint). It doesn’t cake and really blends in naturally.
Eyebrow pencil or gel. I feel a need to define my brows as much as possible without making them look “painted on”. I brush my brows up and out, then use a pencil in a greyish-medium brown outlining the shape of my brow, defining the natural arch, and using light strokes to fill them in. I use NYC Kohl Brow Eyeliner pencil in taupe, or Milani eyebrow gel in medium brown, with dual action brush – one side has a fine slanted edge, and the other, a round brush to sweep my brows up and out.
Lip liner. I use a nude or chocolate lip pencil to define my lips – especially the bow of my upper lip, and then just the middle part of my lower lip. I find that outlining the entire bottom lip looks bad on me. I then fill in my lips with Covergirl Outlast double lipshine in Sahara (with the nude liner) or Maybelline Super Stay 24 hour color in More and More Mocha – both are long lasting lip colors I lightly cover the lip liner with the long lasting color to seal the lip liner on, and to slightly soften the darker color of the lip liner.
I’ve accomplished what I consider the bare minimum for a classic look: more awake-looking eyes with no aging undereye circles, and a balanced look of well-defined brows and lips.
Timeless Make-up, Not Trendy
What? The Joan Collin’s uber-glamorous make-up from Dynasty is out of style?
It took me a while to figure that out. I was in a time-warp for a while when I was in my thirties (which was the decade of the ‘90s). I still wore make-up in a very flashy, bold and glitzy way – truly like Dynasty and all other soap operas of the ‘80s. I loved putting make-up on because the Dynasty look gave me permission to virtually draw my face to whatever proportions I wanted. I am an artist who specializes in drawing beautiful faces, which has given me an advantage in make-up application to enhance a woman’s beauty (as opposed to making her trendy or fashionable). I was “schooled” by a very young lady. when I was out with a friend of similar age to me, at a night club, We both thought we looked fabulous, until the young lady said “you’ve really got the ‘80s look going on.”
Oh. It’s out of style? Does that mean I have to get rid of the leg warmers I wore down by my ankles to the gym every day? That was the first time I realized make-up styles change as do hair and clothes. It was one thing to make fun of my mom’s friend who wore a buffant and go go boots in the 1980’s (if you recall, that was popular in the 1960s). But now it is I who am embarrassingly out of place. Shit.
I always thought of make up as strictly to enhance my beauty – making my good features great, and minimizing any not-so-good features. It worked – and still does. However I keep myself apprised of how make up is worn at any given era so that I do not violate the trend, while working to make myself or another woman look more beautiful.
There are certain traits about a woman’s face that our society has, in general, agreed upon as beautiful. For instance, wide large eyes are considered beautiful. Look at Disney’s princesses – they all have exaggerated wide eyes. High cheek bones are another “beautiful” trait. Well –defined lips with a bow on the top are another. And always beautiful clear and smooth skin is a quintessential hallmark of beauty. Consider Elizabeth Taylor, Catherine Deneuve, Jacklyn Smith, Heather Lochlear, Charlize Theron, and Jessica Alba. They all fit the beauty bill.
I am not saying we all must fit into a cookie-cutter one size fits all look. These faces and their features work as a template to help each of us gently contour our appearance to move towards “classic” beauty. That has been my method in helping women look fabulous. Great make-up is art. I am an artist and classic beauties are my guides